hi. it’s me. i’m the problem.
the pseudo studio is the home of emergent design™: the feral younger sibling ready to steal traditional design’s throne. same training, same tools, but no patience for boxes, gatekeeping, or disciplines that lost the plot.
traditional design worships the what: buildings, brands, products, whatever fits the degree you picked before your prefrontal cortex fully developed. we could care less about the what. we care about how and why we create —and how to turn vision into coherent realities worth inhabiting.
whether you’re building a business, a space, a creative body of work, or a reality no one’s seen before, we start from the inside out, building the structures you can’t see so the ones you can will last.
this isn’t about fitting into the world.
it’s about building the one you’re meant to live in
allison lorie werner
FOUNDER OF THE PSEUDO STUDIO™ + EMERGENT DESIGN™
reality architect. former architect and interior designer. usui shiki ryoho reiki level i + ii.
button beaux werner
THE PERSONALITY HIRE
head of vibes. chaotic neutral imp. zoom ingénue. the other pea in this weird, little pod.
before you slide into our dms…
please fill out an application first.
the pseudo studio doesn’t do fans or forever clients. we work with leaders, creatives, and outliers who can keep up. if we work together, it’s because the fit is a mutual “hell yes,” creatively, strategically, and practically.
for other inquiries, contact us at contact@thepseudostudio.com.