emergent design™
starts with YOU, the individual.
WHO + WHY → HOW + WHAT. what’s true at one scale is true at all scales.
start inside. scale out.
traditional design starts with the WHAT and post-rationalizes its way forward. hard pass.
we start with you, the individual (WHO): your values, capacity, and intentions. from WHO/WHY, we design the HOW/WHAT and then translate those truths across every scale (self → relational → work → field → world) so nothing fractures when you zoom out.
and when things evolve? good. that’s emergence. we update the rules, not your integrity.
the math is simple.
methods that serve you, not vice versa.
traditional design:
emergent design:
the five scales
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the self
the ecosystem of you
values, intentions, limits, vision, and pace.
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the other
the ecosystem of relationship
agreements, boundaries, reciprocity, trust, co-creation, and shared reality.
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the work
the ecosystem of creation
systems, artifacts, outcomes, labor, materials, processes, energy use, and life cycle.
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✽
the field
the ecosystem of influence
norms, incentives, standards, language, economics, and cultural signals.
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✽
the world
the ecosystem of consequence
planetary impact, ecological cycles, social fabric, intergenerational effects, and legacy.
emergent design is inherently relational.
reality is not shaped by objects, the “whats” of our world, but by our relationships and the quality thereof: to those objects, to ideas, to each other, and across the five scales.
choose your entry point
litmus test
you want to work together but need flexibility → the consultation
you want to work together but need clarity before committing → the audit
you want to work together in a sustained way and make something real → the build
you want to learn the framework and apply it yourself → courses
if you answered “yes” to more than one, start with the audit. it sets the structure.
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fit: you want to work together but need something more flexible than the build.
what happens: a 60-minute working session where we actively apply emergent design™ to your project. we may design, analyze, map, revise, or unblock something specific in real time.
maps to scales: varies, depending on the problem
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fit: you want to work together but need clarity and structure before committing to execution.
what happens: a diagnostic session applying emergent design™ to assess alignment, friction, and readiness across your project. we name what’s working, what’s fractured, and what’s asking to evolve, so movement is informed, not reactive.
maps to scales: self → relational → work
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fit: you want to work together in a sustained way and turn vision into lived reality.
what happens: a 12-week virtual design lab applying emergent design™ to translate vision into a coherent, durable reality. we design, test, and implement across scales until the work holds.
maps to scales: work → field (with you at the center)
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fit: you want to study the field and apply it yourself, at your pace.
what happens: you learn our frameworks (e.g., scale coherence, emergence) in practice.
you leave with: understanding, a DIY path, and the option to go deeper later.
maps to scales: self (first), then outward as you apply.
FAQs
transparency is a turn on.
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no. it’s for anyone already in motion with a real idea who wants coherence and durability, not another template.
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short answer: no.
this is hands-on design. we enter your world, sharpen the vision, run the process with you, and make one real thing. you leave able to run it yourself. no pep talks, no life management, no guru.tl;dr: not coaching. a framework installed, a thing created, independence on purpose.
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if it needs coherence and wants to become real, it fits. video game realities, academic programs, businesses, institutions, spaces, creating a new reality for yourself. not picky about the what, very picky about the how: clear intention, smallest decisive move, coherence, a tangible thing we can make now. we run the process with you, and you leave able to run it yourself.
how to start: apply first. if it’s a match, we pick the smallest move and make it.
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the flip: we start with you (WHO + WHY), then choose HOW + WHAT.
the work: fewer workshops, more making. we create tangible outcomes.
the rule: what’s true at one scale is true at every scale.
the stance: when emergence happens, we re-write the rules - on purpose.
the point: coherence that lasts, not brainstorm theater.tl;dr: reverse formula™ > post-it parties. design by doing > decks.
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bring your current idea(s), vision, constraints, any must-nots, and authentic self. that’s it.
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remote by default; in-person by request if it truly serves the work.
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you do. we keep our framework; you own what we create together.
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yes. discretion is standard; nda on request.
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yes. we’ll align the rules and rhythm so everyone pulls the same direction.
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we go back to your values and definition of “done.” decisions get made there, not from ego.
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few. we choose clients for alignment, depth, and excitement - not churn. hence the application process.
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yes, via certification. if you want to teach or roll it out at scale, ask.