emergent design™
starts with YOU, the individual.
WHO + WHY → HOW + WHAT. what’s true at one scale is true at all scales.
start inside. scale out.
design that refuses to contort you.
traditional design: start with the WHAT, squeeze yourself in, add a mission later. hard pass.
we start with you, the individual (WHO). your values, capacity, and intentions. from WHO/WHY, we design the HOW/WHAT, then translate those truths across every scale (self → relational → work → field → world) so nothing fractures when you zoom out.
and when any scale evolves? good. that’s emergence. we update the rules, not your integrity.
the math is simple.
methods that serve you, not vice versa.
traditional design:
emergent design:
the reverse formula™
the five scales
-
✽
the self
the ecosystem of you: values, intentions, limits, vision, and pace.
-
✽
the other
the ecosystem of relationship: agreements, co-creation, repair, and coherence.
-
✽
the work
the ecosystem of creation: systems, artifacts, outcomes, and durability.
-
✽
the field
the ecosystem of your discipline: stance, standards, message, and cadence.
-
✽
the world
the ecosystem of legacy: alignment, resonance, stewardship, and meaning.
let’s play matchmaker
no hard feelings, just hard alignment.
-
yes. the process works across domains. we start with your values + intention, then make the right-sized, tangible thing for your context.
-
nope. emergent design starts with you. we build the system to fit your values, capacity, and aim and give you the framework to keep going. we like big idea energy.
-
yes. we align your choices and timing so the inside finally matches the outside. clean rules, fewer detours, more follow-through.
-
perfect, we sharpen it. we name what’s in/out, define what “done” looks like, and choose the smallest tangible move to prove it.
-
we choose what’s in, what’s out, and what’s next. fewer, better moves. you’ll move in alignment, on purpose, and build momentum.
-
nope. that’s emergence. we update your rules and reshape the plan so the new truth leads (without torching the whole thing).
-
short answer: no. the pseudo studio only works with people who can keep up. we’re not your mom. we won’t run your life, BUT we will give you a clear way to decide: simple yes/no rules, a priorities stack, and a steady rhythm. you hold the answers; we design the way you find them.
-
with you. this is hands-on design. you’ll learn the process by doing it so you can run it solo next time.
-
we define your voice, your boundaries, your rhythms, and where you show up (and don’t). presence, not performance.
-
yes. we keep the rules simple enough for humans and clear enough to teach, hand off, and standardize.
-
three things: a framework you can run, a clear plan for what’s next, and, depending on the service, one real thing - done. that’s the point.
-
honesty about values and limits, willingness to commit, and enough momentum to show up. i’ll bring the framework; you bring the vision.
-
if you want trends, shortcuts, or aesthetic without an ethic - icky. we design systems that hold, not costumes for a moment. we teach design by doing. you’ll leave able to do it yourself, or we won’t start.
choose your entry point
pick where you plug in.
litmus test
have a real vision, just need a framework and next moves? → the consultation
things are in motion, but feel scattered or misaligned? → the audit
ready to make something tangible together? → the build
want to learn the framework at your own pace? → courses
if you answered “yes” to more than one, start with the audit. it sets the structure.
-
fit: you’re in motion; you want sharp focus, not a saga.
what happens: we surface your invariant (non-negotiable values + intentions), run it through the scales, and spot cracks in coherence.
you leave with: clarity in hand — your invariant named, a concept statement, a light 5-scale map, 1–2 aligned actions, and a custom design brief.
maps to scales: self → work -
fit: there’s good work here, but it’s rowing in too many directions.
what happens: we diagnose your current system through emergent design™, name what’s true, and flag the fractures.
you leave with: a framework you can run — invariants confirmed, a scale-by-scale diagnostic map, top 2–3 priority cracks, and a custom design brief.
maps to scales: self → relational → work (the spine) -
fit: you’re ready to go all-in and turn vision into lived reality.
what happens: over 12 weeks, we unite your vision with its invariant, scale it across every layer, and build the scaffolding to hold it.
you leave with: a finished system — the full emergent design™ kit, weekly aligned actions, and a consolidated design brief → your custom reality map.
maps to scales: work → field (with you at the center) -
fit: you want to study the field and apply it yourself, at your pace.
what happens: you learn our frameworks (e.g., scale coherence, emergence) in practice.
you leave with: understanding, a DIY path, and the option to go deeper later.
maps to scales: self (first), then outward as you apply.
FAQs
transparency is a turn on.
-
no. it’s for anyone already in motion with a real idea who wants coherence and durability, not another template.
-
short answer: no.
this is hands-on design. we enter your world, sharpen the vision, run the process with you, and make one real thing. you leave able to run it yourself. no pep talks, no life management, no guru.tl;dr: not coaching. a framework installed, a thing created, independence on purpose.
-
if it needs coherence and wants to become real, it fits. video game realities, academic programs, businesses, institutions, spaces, creating a new reality for yourself. not picky about the what, very picky about the how: clear intention, smallest decisive move, coherence, a tangible thing we can make now. we run the process with you, and you leave able to run it yourself.
how to start: apply first. if it’s a match, we pick the smallest move and make it.
-
the flip: we start with you (WHO + WHY), then choose HOW + WHAT.
the work: fewer workshops, more making. we create tangible outcomes.
the rule: what’s true at one scale is true at every scale.
the stance: when emergence happens, we re-write the rules - on purpose.
the point: coherence that lasts, not brainstorm theater.tl;dr: reverse formula™ > post-it parties. design by doing > decks.
-
bring your current idea(s), vision, constraints, any must-nots, and authentic self. that’s it.
-
remote by default; in-person by request if it truly serves the work.
-
you do. we keep our framework; you own what we create together.
-
yes. discretion is standard; nda on request.
-
yes. we’ll align the rules and rhythm so everyone pulls the same direction.
-
we go back to your values and definition of “done.” decisions get made there, not from ego.
-
few. we choose clients for alignment, depth, and excitement - not churn. hence the application process.
-
yes, via certification. if you want to teach or roll it out at scale, ask.