let’s play
the way things are built feels like a bad group project you didn’t choose: outdated tools, thinking, expectations.
you’re not here to color inside the lines. you’re here to build something that works across every scale.
this isn’t a service menu; it’s a design studio for people done pretending the default makes sense.
traditional design obsesses over the what: pick your box, any box. we care about how and why.
emergent design™ starts with you (your passions, values, skills, intentions) and lines them up with the right frameworks, tools, and processes so you can turn all of you into meaningful, tangible impact.
it’s a discipline: a rigorous, multiscale approach to shaping life, systems, and self with coherence. we design the realities and the transitions between them. what’s true at one scale is true at all scales, unless, of course, it’s time for the next evolution.
design your reality. burn the old blueprint. every reality deserves one good fire.
→ scroll to see how we work.
before you slide into our dms…
please fill out an application first.
the pseudo studio doesn’t do fans or forever clients. we work with leaders, creatives, and outliers who can keep up.
if we work together, it’s because the fit is a mutual “hell yes,” creatively, strategically, and practically.
the consultation
$300
this isn’t coaching or self-help (ew). this is design, specifically emergent design™: traditional design’s feral younger sibling. same rigor, sharper instincts, zero boxes to stay in.
in this 60-min virtual session, we apply world-class design tools to your idea, business, space, or vision. you bring the vision; we bring the architecture.
deliverables:
invariants named (non-negotiable values + intentions)
a vision statement + light 5-scale coherence map
1–2 aligned actions (homework)
a custom design brief (invariants, concept, map, actions)
don’t just dream shit. build it.
the audit
$200
this isn’t guesswork or “best practices.” this is diagnosis. through emergent design™, we find what’s aligned, what’s fractured, and what’s ready to move.
in this 60-min virtual session, nothing’s off-limits: business, brand, system, space, story, identity. you bring the questions; we bring meta-analysis and zero tolerance for fluff.
deliverables:
invariants confirmed (non-negotiable values + intentions)
a scale-by-scale coherence map (what’s aligned, what’s not)
a summary of top 2–3 priority fractures
a custom design brief (invariants, map, summary)
warning: clarity may cause side effects like momentum.
the build
$5,000
this isn’t brainstorming or waiting for “someday.” this is execution. over the course of 12 weekly virtual sessions (90 min/week), we apply emergent design™ to take your vision from idea to reality.
part consulting, part collaboration, part reality check. the gap between vision and reality ends here. can i get an amen?
deliverables:
the full emergent design™ kit (constraints ledger, vision thesis, experience brief, forecast map, design criteria, runbook, stewardship plan, etc.)
weekly aligned actions & prototypes
a consolidated design brief → your custom reality map
ideas are cute. results are better.